Social Analytics
Traffic from Facebook, Instagram, LinkedIn, Twitter/X, and more
Total Social Sessions
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New Users
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Organic Sessions
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unpaid social
Paid Sessions
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paid social ads
Sessions Over Time by Platform
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Platform Breakdown
Note: Google My Business traffic may appear under Organic Search in GA4, not Social.
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AI Summary
Plain-English analysis of your social media traffic — powered by OpenAI
Click "Generate Summary" to get a plain-English breakdown of your social media traffic for the selected period.